In my last post I mentioned that self storage owners should blog to help with their search engine optimization and to get better results out of their web presence.
I was wrong.
The problem is that blogging well enough to attract any incoming links is probably too much work for most operators. To write things about your self storage on a regular basis that a regular human would consider reading, let alone find interesting enough to link to, is a challenge.
Because I'm not a defeatist, I still hold out hope that someone could make it work. The successful storage blogger would have to take a unique spin on the topic. Maybe humor. The Onion made storage and humor work. Heaven knows I have seen some humorous things happen at the StorageKings properties.
The upside is that if you are a gifted writer who also happens to own self storage properties, you will have very little competition.