Crescendo has one portfolio property that is struggling... a lot. Our back is against the wall with it, and that is a gut-wrenching place to be.
The one silver lining about being in a position like this is that you start looking at operational changes and marketing strategies from the perspective of not having anything to lose. In one sense, this is a powerful place to be mentally because it allows you to try things you wouldn't have tried before.
All of the activity, creativity, effort and freedom to try may lead to a breakthrough. A success with a strategy or tactic never tried before. (I can already think of a few things we are trying that have huge potential). Not only could that breakthrough be used to benefit the struggling property, but can be replicated and leveraged at other portfolio properties. What would you do if your back were against the wall? Maybe there's a breakthrough there, just waiting to happen.
